The Most Valuable Social Media Platforms for Brands in 2017
Welcome to Urayus Home Improvement Marketing, your trusted partner in Business and Consumer Services - Digital Marketing. In this article, we will explore the most valuable social media platforms for brands in 2017, and how you can leverage these platforms to stay ahead of the competition.
1. Facebook
With over 2.8 billion monthly active users, Facebook remains the undisputed king of social media platforms. Its vast user base offers incredible potential for brands to connect with their target audience. By creating engaging Facebook Pages, running targeted ad campaigns, and leveraging Facebook Groups, brands can build a strong online presence and drive significant traffic to their websites.
2. Instagram
Instagram, a visual-centric platform, has quickly gained popularity among brands looking to showcase their products and services in a visually appealing way. Boasting over 1 billion monthly active users, Instagram provides brands with the opportunity to reach a diverse audience. By utilizing compelling visuals, engaging captions, and strategic use of hashtags, brands can attract and engage their target customers effectively.
3. Twitter
Twitter is a microblogging platform known for its real-time information sharing and engagement. With more than 330 million monthly active users, Twitter allows brands to connect with their customers, share updates, and provide customer support. By leveraging Twitter's advanced search features, monitoring brand mentions, and actively engaging with their followers, brands can build a loyal customer base and enhance their brand reputation.
4. LinkedIn
LinkedIn is a professional networking platform that provides brands with opportunities for networking and lead generation. With over 740 million members, LinkedIn offers a unique space for B2B brands to connect with industry professionals, showcase their expertise, and generate qualified leads. By creating a compelling Company Page, publishing informative articles, and actively participating in relevant groups, brands can establish themselves as industry leaders.
5. YouTube
YouTube is the go-to platform for video content, with over 2 billion logged-in monthly users. Brands can leverage YouTube to create engaging video content, showcase their products or services, and reach a massive audience. By optimizing videos with relevant keywords, crafting compelling titles and descriptions, and promoting videos through other social media channels, brands can maximize their visibility and engagement on YouTube.
6. Pinterest
Pinterest is a visually-focused platform that allows users to discover and save ideas through images and videos. With over 475 million monthly active users, Pinterest offers unique opportunities for brands in the fashion, home improvement, and lifestyle sectors. By creating visually appealing pins, utilizing relevant keywords, and engaging with the Pinterest community, brands can drive traffic to their websites and increase brand awareness.
7. Snapchat
Snapchat is a multimedia messaging app popular among younger demographics. With over 500 million monthly active users, Snapchat offers brands a unique way to engage with a highly engaged and authentic audience. By creating captivating snaps, leveraging Snapchat's AR capabilities, and partnering with influencers, brands can create an authentic and interactive brand experience on the platform.
Conclusion
In conclusion, choosing the right social media platforms for your brand is crucial in achieving digital marketing success. By utilizing the most valuable social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat, brands can effectively engage with their target audience, build brand awareness, and drive valuable traffic to their websites.
At Urayus Home Improvement Marketing, we understand the importance of utilizing social media platforms to enhance your brand's online presence. Our team of experts specializes in developing tailored digital marketing strategies that leverage the power of social media to help your brand outrank the competition.
Contact us today to learn more about how we can help your business succeed in the ever-evolving landscape of digital marketing.