The First 90 Days Marketing Plan: 16 Steps to Start Strong

Sep 8, 2021
Marketing

Introduction

Welcome to Urayus Home Improvement Marketing, your trusted partner in business and consumer services, specifically focused on digital marketing strategies. In this comprehensive guide, we will walk you through the essential steps of implementing a powerful 90-day marketing plan for your home improvement business. Whether you're just starting out or looking to revamp your current marketing efforts, our proven strategies will help you establish a strong online presence and drive growth in today's competitive landscape.

Step 1: Define Your Goals

Before diving into any marketing plan, it is crucial to set clear and measurable goals. Identify what you want to achieve in the first 90 days, whether it's increasing brand awareness, generating more leads, or boosting conversions. With a solid goal in mind, you can tailor your marketing strategies accordingly and track your progress effectively.

Step 2: Conduct a Thorough Market Analysis

To develop a successful marketing plan, you need a deep understanding of your target market, competition, and industry trends. Conduct a comprehensive market analysis to identify your ideal customers, analyze your competitors' strategies, and stay updated with the latest industry insights. This insight will help shape your marketing approach and give you a competitive edge.

Step 3: Build a Strong Brand Identity

A solid brand identity is the foundation of any successful marketing campaign. Define your brand values, mission, and unique selling propositions. Craft a compelling brand story and design visually appealing branding assets that resonate with your target audience. Consistency across all touchpoints will reinforce your brand and increase brand recognition.

Step 4: Develop a Targeted SEO Strategy

In today's digital landscape, search engine optimization (SEO) plays a crucial role in driving organic traffic to your website. Develop a targeted SEO strategy by conducting thorough keyword research, optimizing your website's structure and content, and implementing best practices for on-page and off-page optimization. A strong SEO foundation will improve your organic search visibility and drive qualified leads.

Step 5: Create Compelling Content

Content is king, and creating high-quality, engaging content is essential for attracting, informing, and converting your target audience. Develop a content strategy that aligns with your overall marketing goals and caters to the needs and interests of your prospects. Create blog posts, videos, infographics, and other forms of content that showcase your expertise and provide value to your audience.

Step 6: Leverage Social Media Marketing

Social media platforms offer immense opportunities for engaging with your target audience, building brand awareness, and driving traffic to your website. Identify the social media platforms most relevant to your niche and develop a social media marketing strategy. Consistently post content, engage with your audience, and leverage paid advertising to amplify your reach and attract potential customers.

Step 7: Implement Email Marketing Campaigns

Email marketing remains one of the most effective ways to nurture leads, build customer loyalty, and drive conversions. Segment your email list based on demographics, interests, and engagement levels, and tailor your email campaigns accordingly. Craft attention-grabbing subject lines, provide valuable content in your emails, and include compelling calls-to-action to drive desired actions.

Step 8: Utilize Pay-Per-Click Advertising

Pay-per-click (PPC) advertising allows you to quickly reach a targeted audience and drive immediate results. Develop PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Conduct thorough keyword research, create compelling ad copy, and optimize your landing pages to maximize conversions while minimizing costs.

Step 9: Make Use of Online Directories

Listing your home improvement business in relevant online directories can significantly boost your online visibility and help potential customers find you easier. Claim and optimize your listings on platforms like Google My Business, Yelp, Angie's List, and HomeAdvisor. Ensure that your business information is accurate, and encourage customers to leave reviews.

Step 10: Implement Conversion Rate Optimization

Conversion rate optimization (CRO) focuses on improving the percentage of website visitors who take desired actions, such as filling out a contact form, making a purchase, or requesting a quote. Analyze your website's user experience, perform A/B testing, optimize your landing pages, and implement persuasive design elements to increase conversion rates and maximize the return on your marketing investment.

Step 11: Monitor and Analyze Performance

Regularly monitor and analyze the performance of your marketing efforts to ensure you're on the right track. Utilize web analytics tools like Google Analytics to track key metrics such as website traffic, conversions, bounce rates, and engagement. Use these insights to make data-driven decisions, optimize your strategies, and continuously improve your results.

Step 12: Leverage Influencer Marketing

Collaborating with influential individuals in the home improvement industry can expand your reach and build trust with potential customers. Identify relevant influencers, reach out to them, and propose mutually beneficial partnerships. Their endorsements and recommendations can significantly impact brand awareness and credibility.

Step 13: Engage in Online Communities and Forums

Become an active participant in online communities and forums related to home improvement. Share your expertise, answer questions, and provide valuable insights. Establishing yourself as a knowledgeable industry professional builds credibility, fosters trust, and increases your chances of attracting new customers.

Step 14: Implement Remarketing Strategies

Remarketing allows you to reconnect with website visitors who have previously shown interest in your products or services. Set up remarketing campaigns on platforms like Google Ads and Facebook Ads to target these users with tailored ads. Stay top of mind and increase the likelihood of converting these warm leads into paying customers.

Step 15: Stay Abreast of Industry Trends

The field of digital marketing is continually evolving, and it's crucial to stay up-to-date with the latest industry trends, technologies, and strategies. Attend industry conferences, participate in webinars, and follow reputable experts and publications in the field. Continual learning and adaptation will ensure your marketing efforts remain effective and ahead of the competition.

Step 16: Evaluate Results and Pivot as Needed

Regularly evaluate the results of your 90-day marketing plan and make necessary adjustments as needed. Identify which strategies are delivering the best results and allocate more resources to them. Likewise, identify strategies that are underperforming and either modify or discard them in favor of more effective tactics. Flexibility and adaptability are vital for long-term marketing success.

Conclusion

Congratulations on embarking on your first 90 days of marketing excellence! By following these 16 essential steps, you'll have a solid foundation for positioning your home improvement business at the forefront of the digital marketing landscape. Remember, it takes time, effort, and consistency to achieve sustainable results, so stay committed to your marketing plan and continuously strive for improvement. Reach out to Urayus Home Improvement Marketing for expert guidance and support along your journey. Get ready to witness the growth and success your business deserves!

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